Nucasa manufactures and sells flooring to B2B and B2C markets across North America. The company wanted to develop a selection of easy to understand, value-added online resources to educate and influence consumers and increase organic SEO.
To get there, I mirrored the Nucasa voice in a series of keyword-rich floor buying guides for the company website. The primary targets are commercial developers, builders and new immigrant home buyers. The result is friendly, informative, plain-language and easy to browse.
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