I recently learned that online shoppers are four times more likely to buy if they can conduct a transaction in their native tongue. Surprising isn’t it? Especially when you consider that over half of all Internet users do not use English as their first language….
I love to cook. And eat. When I’m not working, you’ll likely find me in the kitchen messing with pots and pans and recipes that call for bacon…
It was my love of food that inspired the new brand. To me, an egg yolk is an ideal metaphor for how I work with my clients. As a key nutrient source, the egg’s yolk is chock full of all that good stuff necessary to nourish a growing embryo to hatch. It’s a name perfectly aligned with my mission to help businesses and nonprofits use targeted, creative communications strategies to feed their business goals and grow strong, sustainable organizations.
I often write website copy for entrepreneurs in the start-up phase — folks with tight budgets and DIY attitudes.
