A few weeks ago, I got a phone call from the San Francisco Bay area about a job. The caller found my name and profile on an online networking website I had joined the day before. Then, he Googled me and found my personal website…
So, I’ve been working for a company in the manufacturing industry. And one of my tasks there is to grow brand awareness using the Internet — develop a slick new website, optimize it for search engines, set up a pay-per-click and banner advertising campaign, and so on. And, most importantly (for the purposes of this article), launch a business blog.
Rob MacDonald had a problem. His Vancouver based bicycle company, jorg&olif, had become the talk of town, but his website traffic wasn’t reflecting the buzz. Frustrated, he Googled his company, but his website was nowhere to be found… Sound familiar? Ready to give pay-per-click advertising…
A number of months ago, the Vancouver coffee scene started buzzing when a local coffee giant traded insults with a customer who posted a negative comment on her coffee blog about her experience with his brew. Unfortunately from a PR perspective, this argument went on,…
Oh, there’s still so much learn about the Internet. Did you know the web had ‘editions’ and we’re now on ‘2.0’? Yes, you blinked. Web 1.0 (coined retroactively after 2.0 became the ‘it’ term among the technical elite) is long-gone and Web 2.0 has taken…
Recently, I wrote about what I thought were going to be the big e-business trends of the coming year, and word-of-mouth marketing (aka viral marketing) was one of them. In short, word-of-mouth marketing is a strategy that encourages individuals to pass a marketing message along…
